Curriculum • Business • Entrepreneurship

Curriculum built for real-world execution

A structured pathway from strategy to go-to-market, from finance to leadership. Every module ends with tangible deliverables and feedback.

See weekly plan Download syllabus

Modules

Four modules. Each one builds a core competency founders and operators rely on.

Module 1

Strategy & business models

Competitive advantage, positioning, differentiation
Business models, pricing, value capture
Market sizing and segmentation

Module 2

Go-to-market

Customer discovery and problem framing
Messaging, channels, distribution strategy
Growth loops and sales basics

Module 3

Finance & fundraising

Unit economics, runway, planning
Pitch narrative and story structure
Funding options: bootstrap → VC

Module 4

Leadership & execution

Hiring, culture, and team dynamics
Prioritization, decision-making under uncertainty
Personal leadership roadmap

Download the syllabus

Week-by-week plan, assignments, and recommended resources.

Download PDF

Weekly plan

Example structure for a 4-week cohort. Replace topics to match your real agenda.

Week 1 — Strategy foundations

Deliverable

Define the market, the customer, and the edge. Turn ambiguity into a structured view.

Market map + segmentation
Positioning statement + differentiation
Basic unit economics assumptions (draft)

Week 2 — Go-to-market

Deliverable

Build a distribution plan that works in the real world: channels, messaging, and sales motion.

Value proposition + messaging
Channel strategy + growth loops
Experiment backlog (tests + success metrics)

Week 3 — Finance & fundraising

Deliverable

Translate strategy into numbers. Learn trade-offs and build credibility with metrics.

Unit economics (CAC/LTV, margins)
Runway + scenario planning
Pitch narrative outline

Week 4 — Leadership & execution

Deliverable

Leadership in action: decisions, priorities, communication, and building teams.

Execution plan (priorities + milestones)
Leadership roadmap + feedback plan
Final demo / pitch session

Tools & frameworks

We teach repeatable methods you can reuse across industries and roles.

Strategy

Positioning, differentiation, market mapping, and structured problem solving.

Market map Competitive analysis Pricing logic

Go-to-market

Customer discovery, messaging, channels, and experiment design.

Value prop Channel strategy Experiment backlog

Leadership

Execution planning, communication, and decision-making under uncertainty.

Prioritization Decision log Feedback loops

FAQ

Short answers about the curriculum.

Is the curriculum more theory or practice?

Practice-first. Every module includes hands-on work and deliverables with feedback.

What if I’m not from a business background?

That’s fine. The curriculum starts from fundamentals and ramps quickly through applied cases.

Do we work individually or in teams?

Both. You’ll build individual clarity and collaborate in labs/cases to simulate real work environments.

Can I use my own startup idea?

Yes. You can apply the curriculum to your own idea or to provided cases.